As a video content creator, you know that ads are a necessary evil. But did you know that there is a way to make money from your ads without sacrificing your audience’s experience?
The key is to understand the value of different types of ads and how to price them accordingly.
Pre-roll ads are the most valuable type of ad because they are seen by the most people. They are played before the video content begins, so they are guaranteed to be seen by everyone who watches your video.
Mid-roll ads are seen by fewer people, but they can still be valuable if they are placed strategically. For example, you could place a mid-roll ad after the first 10 minutes of your video, when your audience is most likely to be engaged.
Post-roll ads are seen by the fewest people, but they can still be valuable if they are used to promote your other content. For example, you could place a post-roll ad for your latest blog post or product launch.
How to Determine the Worth of Each Ad Buy
The worth of each ad buy will depend on a number of factors, including the following:
- The length of the ad
- The target audience
- The platform where the ad is being served
- The competition for ad space
In general, pre-roll ads are the most valuable, followed by mid-roll ads and then post-roll ads. This is because pre-roll ads are seen by the most people, as they are played before the video content begins. Mid-roll ads are seen by fewer people, as they are played in the middle of the video content. Post-roll ads are seen by the fewest people, as they are played at the end of the video content.
The value of an ad can also vary depending on the target audience. For example, ads that are targeted at a high-income audience will be worth more than ads that are targeted at a low-income audience. Additionally, ads that are targeted at a specific demographic, such as men or women, will be worth more than ads that are targeted at a general audience.
The platform where the ad is being served can also affect its value. For example, ads that are served on YouTube will be worth more than ads that are served on a smaller platform. This is because YouTube has a large audience and a high level of engagement.
Finally, the competition for ad space can also affect the value of an ad. For example, if there is a lot of competition for ad space on a particular platform, then the value of ads on that platform will be higher. This is because advertisers are willing to pay more for ad space on platforms where their ads are more likely to be seen.
How to Price Your Ads
Once you have determined the value of each ad buy, you can then price your ads accordingly. There are a few different ways to price your ads, including:
- CPM (cost per thousand impressions): This is the most common way to price ads. It is calculated by multiplying the number of impressions by the cost per impression.
- CPC (cost per click): This pricing model charges advertisers each time someone clicks on their ad.
- CPA (cost per acquisition): This pricing model charges advertisers each time someone takes a desired action, such as signing up for their email list or making a purchase.
The best way to price your ads will depend on a number of factors, including your target audience, the platform where your ads are being served, and the competition for ad space.
By understanding the value of different types of ads and how to price them accordingly, you can maximize your earnings from your video content.
GEN7 Outdoors is the perfect platform for content creators who want to self-monetize their own content. With our tools and video distribution, you can reach a wider audience and make money from your videos. GEN7 Outdoors is available on Roku, Amazon FireStick, Mobile Apps, and on the web. Sign up today and start creating your own successful video content!