GEN7 Outdoors TV Channel

Media Kit

Your Content. Their Screen. The Future of Outdoor Television.

OUR MISSION: Built by a Creator, for Creators

When I founded GEN7 Outdoors in 2016, my goal was to give creators a real foothold in the world of television. As a content creator myself, I started by selling airtime at the lowest possible price, because I knew the struggle to get a break was real. But my true vision was always to build something more.

I wanted to create a true partnership model—a platform where creators could earn money based purely on their talent and viewership, not on how much they could afford to pay for airtime.

Now, through a new strategic partnership, that original vision is a reality. We have evolved our business model into the one I always dreamed of building: a platform dedicated to empowering creators of all sizes. Our mission is to break down the old barriers and provide a direct path for your stories to be seen, celebrated, and monetized on the biggest screen in the house.

THE GEN7 ADVANTAGE: A Platform You Can Trust

  • Experience & Stability: As one of the longest-running outdoor channels on streaming TV since 2016, we offer the experience, relationships, and stability of a true industry veteran.
  • A Curated, Premium Brand: Being on GEN7 Outdoors is a stamp of quality. You’ll be part of a hand-picked lineup of the best outdoor content, elevating your brand’s prestige.
  • A Purely Additive Revenue Stream: Our model is designed to add value to your business. We don’t replace your existing revenue streams; we create a powerful new one.
  • Zero Tiers, Zero Requirements to Earn: We believe in your content from day one. You start earning immediately, with no subscriber minimums or viewership thresholds to meet.

THE GEN7 SOLUTION: A Platform Built for Every Creator

Whether you’re a rising star looking for your first break or an established creator with a thriving business, our model is designed to elevate your brand and add value to your work.

For the Creator Seeking Growth: Your Direct Path to Profit

Tired of the endless grind on other platforms? We’re removing the barriers to entry.

  • FREEDOM TO CREATE: Forget the pressure of finding sponsors. We handle 100% of the ad sales and technology, letting you focus on what you do best—creating great content.
  • INSTANT CREDIBILITY: Elevate your status from an online creator to a producer with a show on major TV platforms like Roku and Amazon Fire TV.

For the Established Creator: Amplify Your Brand & Business

Already have a successful channel and great sponsor relationships? We’re not asking you to change a thing. We’re offering a powerful new way to grow.

  • BRAND ELEVATION FOR SPONSORS: Being on GEN7 Outdoors is a powerful tool you can use with your existing partners. It proves your brand has the quality and appeal for mainstream television, increasing your value in their eyes.
  • REACH A NEW, UNTAPPED AUDIENCE: Access the “lean-back” TV viewer—a different demographic that might not have discovered you yet. Diversify your audience and de-risk your business from single-platform algorithm changes.

HOW IT WORKS: Your Simple Path to TV

STEP 1: PARTNER WITH US

Submit your content for review. If it’s a good fit for our audience, you’ll sign our straightforward, creator-friendly revenue-sharing agreement. It is completely free to join our platform.

STEP 2: UPLOAD YOUR EPISODES

Using our simple content portal, upload your “clean” episodes. You have complete control over your show’s presentation with titles, descriptions, and thumbnails.

STEP 3: GET PAID

Our partnership is built on a simple, powerful premise: you create, we monetize. We handle 100% of the ad sales and dynamically insert advertisements into your content. You earn a straightforward 20% share of the Net Ad Revenue generated from your content, with transparent reporting that shows you exactly how your viewership translates to earnings.

Content & Upload Requirements

To ensure your content looks its best on TV, we ask that all submissions meet the following professional standards. Our onboarding team will walk you through this process for your first upload.

  • Video Format: Your video must be a 1920x1080p MP4 file with a bitrate of no more than 10 million.
    • Pro Tip: An easy way to get the correct bitrate is to download the video directly from your YouTube Studio. The version downloaded from there will meet our requirements.
  • Audio: Clear, high-quality stereo audio is required.
  • Episode Length: There is no set time limit for your episodes. Our programming team will select content of various lengths to create the best viewing schedule.
  • Content: All videos must be “clean,” meaning they do not contain any outside commercials, baked-in sponsorships, or third-party ads.
  • Rating: We are a Family-Friendly channel. All content must be appropriate for all audiences, with any profanity or nudity edited out or covered.

BEYOND ON-DEMAND: The FAST Channel Future

Our vision extends to the cutting edge of television. By partnering with us now, you are getting in on the ground floor of our most ambitious project: a 24/7 linear FAST Channel.

FAST (Free Ad-Supported Streaming Television) is the future, mimicking the “lean-back” experience of traditional TV on platforms like The Roku Channel, Tubi, Samsung TV Plus, and XUMO. By joining our content library today, your show will be positioned for inclusion in our professionally curated 24-hour programming grid, giving you the potential to reach millions of new viewers.

ARE YOU A GEN7 CREATOR?

We are looking for authentic, passionate storytellers from across the entire spectrum of the outdoor lifestyle. If you create high-quality content in any of these categories, we want to hear from you:

  • Hunting: Archery, Rifle, Waterfowl, Upland, Big Game
  • Fishing: Bass, Fly Fishing, Saltwater, Ice Fishing, Catfishing
  • Adventure & Exploration: Hiking, Kayaking, Backcountry Expeditions
  • Conservation: Wildlife Management, Habitat Improvement, Advocacy
  • Outdoor Skills: Survival, Bushcraft, Marksmanship
  • Outdoor Cooking: Wild Game, Campfire Cooking, Foraging
  • Off-Road: Overlanding, ATV/UTV Adventures, Rock Crawling

READY TO LAUNCH YOUR TV CAREER?

Let’s start the conversation. We want to learn about your passion, see your work, and discuss how we can build something great together.

Jody Blackwelder
Owner, GEN7 Outdoors